Helen Gowar Book a free intro call

Senior marketing advice & leadership

Your marketing needs more than activity. It needs leadership.

I help organisations make clearer marketing decisions, focus their budget and turn activity into a practical plan. I work primarily with healthcare, wellness and purpose-led organisations.

Book a free intro call Find the right support
15+years in marketing
MCIMqualified expertise
Flexiblesenior-level support

Award-winning expertise

Recognised for business consultancy.

Helen’s consultancy expertise has been recognised through her leadership of HG Marketing in consecutive Business Awards UK programmes.

Business Awards UK Women in Business Regional Awards trophy for Business Consultant of the Year 2024, Merseyside
Business Consultant of the Year 2024Merseyside
Business Awards UK trophy for Business Consultancy of the Year 2025, Merseyside
Business Consultancy of the Year 2025Merseyside

Two ways to work together

Senior marketing support at the level your organisation needs.

Choose ongoing advice when you need clarity and challenge. Choose embedded leadership when you need someone senior to set the direction and help drive it forward.

Available now

Marketing Advisory Retainer

Ongoing access to senior marketing advice for organisations that want clearer priorities, better decisions and steady progress.

  • Review what is happening now
  • Set clear marketing priorities
  • Build a practical 90-day plan
  • Make better-informed marketing decisions
  • Stay focused and accountable over time

I provide: direction, judgement, challenge and ongoing guidance.

Explore the advisory retainer

Embedded leadership

Fractional Marketing Director

Senior marketing leadership for organisations that need someone to set the direction and help make it happen through their team and suppliers.

  • Set marketing direction and priorities
  • Bring marketing into leadership decisions
  • Lead internal teams and specialist partners
  • Align activity with commercial goals
  • Create momentum and accountability

I provide: embedded direction, coordination and senior accountability.

Explore fractional leadership

Which is right for you?

It comes down to what’s missing.

Client and leadership recommendations

Trusted for clarity, commitment and senior marketing judgement.

“Helen’s advice was not only insightful but incredibly practical — exactly what I needed. What really sets Helen apart is her ongoing support. She kept in touch, checked in on my progress, and helped me stay focused and accountable.”
Anna BrownFounder, Wellness and Walking Holidays
“I recruited Helen as my Head of Marketing and from day one she proved to be an invaluable member of my Senior team. Helen’s energy, enthusiasm and love for all things marketing is great to work with and brings positivity into any room.”
James LangtonManaging Director, PAM Physio
“Helen is thorough, knowledgeable, organised, enthusiastic, committed, professional and talented. In the marketing and communications area, Helen is highly experienced and knowledgeable.”
Gerard NaughtonChief Marketing Officer, The Brain Charity
Helen Gowar

A clearer way forward

Make confident marketing decisions and focus on what matters.

I bring experienced, commercially minded marketing judgement to the decisions that shape your organisation’s direction. Together, we turn competing ideas and disconnected activity into clear priorities your people can act on.

You gain a straightforward senior perspective, practical recommendations and the confidence that your marketing is connected to the wider goals of the organisation.

Why work with Helen

Let’s talk

What would change if your marketing had clear leadership?

Tell me where your business is now and what feels stuck. We’ll work out which kind of support will move you forward.

Book a free intro call