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Fractional Marketing Director & Strategic Consultant

Your marketing needs more than activity. It needs leadership.

I help growing businesses bring clarity, commercial focus and momentum to their marketing—without the commitment of a full-time Marketing Director.

Book a free 30-minute call Find the right support
15+years in marketing
MCIMqualified expertise
Flexiblesenior-level support

Two ways to work together

The right level of support for where your business is now.

Both give you experienced strategic thinking. The difference is how deeply I step into your business and how much responsibility I take on.

Embedded leadership

Fractional Marketing Director

A senior marketing leader inside your business, for a fraction of the time and cost of a full-time appointment.

  • Own the marketing strategy and plan
  • Lead teams, agencies and delivery
  • Set priorities, budgets and measures
  • Bring marketing into leadership decisions
  • Create momentum and accountability

I own: direction, coordination and accountability.

Ongoing strategic advice

Marketing Consultancy

Retained access to senior expertise when you need clarity, challenge and a confident way forward.

  • Regular strategic planning sessions
  • An expert view on priorities and performance
  • Clear, practical recommendations
  • Campaign, plan and agency reviews
  • A trusted sounding board when you need one

You own: decisions, implementation and results.

Which is right for you?

It comes down to what’s missing.

Choose fractional leadership if…

Nobody currently owns marketing at a senior level, or your people and partners need clear leadership.

Choose consultancy if…

You already have ownership in place, but need regular strategic input, perspective and challenge.

Meet Helen

Director-level thinking, delivered with sleeves rolled up.

I’m Helen Gowar, a strategic marketing leader with more than 15 years’ experience helping organisations turn ambitious goals into focused, achievable marketing plans.

My approach is honest, practical and commercially minded. I work alongside leadership teams, employees and specialist partners to make marketing feel clearer—and perform better.

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How it works

Clear, collaborative and shaped around your business.

  1. 01

    Start with a conversation

    We talk through your business goals, current marketing and the challenges getting in your way.

  2. 02

    Choose the right relationship

    We decide whether you need embedded fractional leadership or an ongoing consultancy retainer.

  3. 03

    Create clarity and momentum

    I establish the priorities, rhythm and level of accountability appropriate to our work together.

FAQs

Questions you may have.

What is a Fractional Marketing Director?

An experienced senior marketer who works within your business on a flexible, part-time basis. You gain director-level leadership without making a full-time appointment.

How is this different from consultancy?

Consultancy provides direction while your team owns implementation. Fractional leadership adds ownership, coordination and accountability.

Do you deliver the marketing activity too?

My primary role is strategic leadership. I can lead your existing team and agencies, help you identify the right specialists and ensure delivery stays connected to the plan.

How much time will you spend in our business?

That depends on your goals, team and current challenges. Fractional engagements are shaped around the level of leadership you need; consultancy retainers provide lighter-touch ongoing access.

What happens on the free introductory call?

We’ll discuss what is happening in your marketing, what you want to achieve and which type of support may be the best fit. There is no obligation.

Let’s talk

What would change if your marketing had clear leadership?

Tell me where your business is now and what feels stuck. We’ll work out which kind of support will move you forward.

Book a free 30-minute intro call